Radio Plugging

Radio plugging is a classic yet still highly effective method for promoting music. It involves pitching your tracks to radio stations, DJs, and broadcasters to get airplay. This exposure can be invaluable for reaching a broad audience and building credibility in the industry. 

While digital platforms are crucial, radio still plays a significant role in breaking new artists and tracks. Our team specializes in crafting compelling pitches and building relationships with key industry players to ensure your music gets the airplay it deserves.

META/FACEBOOK

Direct digital marketing for artists and labels is all about creating lasting impact. We’ve helped generate hundreds of millions of streams through direct ads, showing that great results can continue long after the campaign ends. Let us help you reach new listeners.

Direct Advertising In music, direct advertising means reaching out to fans directly. We’ve found Meta to be the most cost-effective platform for this. It allows you to present your music to specific audiences who are most likely to enjoy it, turning casual listeners into dedicated fans.

To grasp the value of direct advertising, it’s crucial to understand how algorithms work. Algorithms are driven by intent and engagement. The better your content engages new listeners, whether they’re saving your tracks, following you, adding your music to their playlists, or returning for more, the more the algorithm will favor you. Our marketing strategies are designed to control this narrative, crafting a story that the algorithm rewards generously.

SPOTIFY

Understanding Spotify ads involves recognizing the role of algorithms in music promotion. Spotify’s algorithm prioritizes content that engages listeners, such as when they save songs, follow artists, or add tracks to playlists. The more engagement your music receives, the more likely the algorithm will boost it to a wider audience. 

Our strategies are tailored to enhance these interactions, ensuring that your music not only reaches listeners but also resonates with them, maximizing the algorithm’s support.